Facebook started out as a way to connect people, from old friends, to teachers, to relatives in another country. It was a great way to stay in touch with everyone you know and stay abreast of what they’ve been up to. Over time, though, it has evolved into an essential online marketing tool for many businesses. Its millions and millions of users make it a way for companies to make themselves and their products known.
One of the things to remember when using Facebook for SEO is that besides wall posts, links, media such as photos and videos, and notes are equally important. External content such as blog posts should be keyword optimized, especially in the title. Remember that these can appear on search results as well.
It is also beneficial to take advantage of boosted or promoted posts. This is a paid service which essentially makes a company’s page or advertisement appear on people’s news feeds whether or not they are following them or have “Liked” their page. With people logging in day in and day out, such posts are sure to get noticed and drive engagement.
It is also helpful to learn how Facebook’s organic search results work and use that to further optimize your strategy. Also, by familiarizing yourself with people’s behavior on Facebook, you will be able to find out what matters to them as well as what they like and dislike.